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Nintendo to produce its own movies

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Alexander Witting

nintendo logo grauNintendo has been somewhat stigmatised in terms of movie adaptations: "Super Mario Bros." from 1993 is not only considered one of the worst video game adaptations of all time, but also as one of the worst films of the 1990s. Especially since the film's plot hardly had anything to do with the games themselves. Ever since then, Nintendo has been extremely cautious about bringing its characters to the big screen. For instance, a Mario cameo in "Wreck-It Ralph" was sorely missed. Although an 8 bit "Donkey Kong" did appear in Adam Sandler's comedy "Pixels". Now, it seems Nintendo wants more. In the next few years, Nintendo could be bringing its figures, ranging from Italian plumbers, Link from "The Legend of Zelda", or indeed  Donkey Kong himself, to the cinemas. In February, legendary game developer Shigeru Miyamoto said that Nintendo understood itself as an "entertainment company", and were open to movie adaptations. In a new interview with Japanese newspaper Asahi Shimbun, Nintendo CEO Tatsumi Kimishima has now made further statements hinting towards movie adaptations of its video game franchises.

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As the newspaper reported, a first movie based on Nintendo's figures could already hit the big screen in the next two to three years. Nintendo wants to keep tabs on such a movie, exercising as muc hcreative control as possible. This could mean the company will produce the movie itself. This would allow Nintendo to make sure its own brands will get more presence in the media, while at the same time keeping Hollywood from interpreting and adapting figures too freely. Kishima didn't cough up any further details. One can be certain Nintendo will be searching for strong partners for its movie adaptations, while at the same time making sure it can have its say. Kishima also failed to mention if Nintendo's figures will be adapted in real movies, CGI-animated films, perhaps even as animes.

Perhaps Nintendo felt inspired by Ubisoft's "Assassin's Creed" movie. Following the Kishima's interview, one can be certain Nintendo's earnings and press releases will be eyed far more anxiously.